Mark's history of the Hollywood publicists - how the Fixers, Fakers and Star Makers Created the Celebrity Industry.
Archive for October 11th, 2006
Backing for spoof band to the tune of £2.4m
October 11th, 2006 | 
Author: The Times October 11, 2006
… taxpayers’ money. Mark Borkowski, a PR and marketing expert, said: “The people who use MySpace are not going to fall for this. Things …
http://www.timesonline.co.uk/article/0,,2-2398306,00.html
Read the rest of this entry »
Posted in 
The endless cycle of publicity
A French publicist, Jean Philippe de Bologne was employed to promote a French bicycle makers in a small town near Deauville. The genius came up with an idea to attempt to break the world record for cycling continuously.
