Mark's history of the Hollywood publicists - how the Fixers, Fakers and Star Makers Created the Celebrity Industry.
Archive for November 13th, 2006
Ahead of the latest James Bond movie’s release this week, Matt Keating asks some of the top names in advertising to assess the 007 brand’s enduring appeal
November 13th, 2006 | 
Author: Monday November 13, 2006
The Guardian
Ahead of the latest James Bond movie’s release this week, Matt Keating asks some of the top names in advertising to assess the 007 brand’s enduring appeal
http://media.guardian.co.uk/mediaguardian/story/0,,1946072,00.html
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One of the joys of life for a humble publicist is to marvel at the poetry of pure propaganda.
One of the joys of life for a humble publicist is to marvel at the poetry of pure propaganda.
Often when a pro-active campaign is shaped like the proverbial clay on the potters wheel, it is moulded by a ham-fisted half wit resulting in acres of print that work against the original aim. The new Britney Spears soap opera, centred on her marital problems, seems to be holding its own against the real news agenda as it contemplates the results of the U.S. congressional elections and the sacrifice of Donald Rumsfeld. Normally such a truly trivial story would be relegated to the pages of the Weekly World News or the National Enquirer, but such was the perfection of the strike against Spears’ wayward spouse Kevin Ferderline, it managed to generate ink even when the global news agenda had more momentous things to consider.
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