Archive for November 15th, 2006

Colonel Sanders goes stellar

There seems to be a “mcflurry” of PR activity in the food and confectionary world. Burger King and Cadbury have both taken proactive steps to pull advertising and sponsorship. It is brilliant brand opportunism perhaps driven by the deep sense of paranoia that these respective industries are consumed by that has forced safety first action.

http://blogs.guardian.co.uk/organgrinder/stuntwatch/
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