Archive for June 9th, 2010

There was no blog yesterday because I was in the heart of Cornwall, the jewel in Britain’s tourism crown, talking PR with a group of Cornish business people in Rick Stein’s fabulous Fish and Chip shop in Falmouth. The last time I spent this much time in a chippy was with an elephant and the Beverley Sisters.

One thing came to light, however; no matter how much business development and PR front one puts on something, that thing is only as good as the people who work for it. It’s as true of Cornwall as it is of any other sort of brand. If the staff in the many sections of the tourism industry don’t give a damn, you may as well try herding fish uphill as get a good reputation for the county as a whole. Read the rest of this entry »