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    The Fame Formula
    BorkowskiMark's history of the Hollywood publicists - how the Fixers, Fakers and Star Makers Created the Celebrity Industry.
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    More PR woe

    September 21st, 2007 | Author: Mark Borkowski

    Recently I commented on the work of what I thought was a minority of PRs  – Veet Pain In The PR Neck  Rogue PRs Disappointingly, it has provoked a steady stream of anecdotes from industry folk who seem obliged to tell me about other idiotic tales and poor professionalism in the business, all of which [...]

    Posted in Mark My Words | No Comments »

    Veet pain in the PR neck

    September 5th, 2007 | Author: Mark Borkowski

    Ben Goldacre of the www.guardian.co.uk  neatly  summarises why irrelevant  surveys – a tool used by countless lazy PR companies are a useless device. Read on…
     http://www.guardian.co.uk/commentisfree/2007/sep/01/1
    I wish we could cut out the virulent cancer of incompetent  PR execs.

    Posted in Mark My Words | 4 Comments »

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