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	<title>Comments on: PR Spam: The New Chlamydia?</title>
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	<link>http://www.markborkowski.co.uk/pr-spam-the-new-chlamydia/</link>
	<description>A varied study of improperganda</description>
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		<title>By: Tony Loftis</title>
		<link>http://www.markborkowski.co.uk/pr-spam-the-new-chlamydia/comment-page-1/#comment-10989</link>
		<dc:creator>Tony Loftis</dc:creator>
		<pubDate>Wed, 10 Feb 2010 20:02:34 +0000</pubDate>
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		<description>True PR requires relationships. But how to build relationships when reporters and bloggers don&#039;t answer the phone, much less take a face-to-face meeting?</description>
		<content:encoded><![CDATA[<p>True PR requires relationships. But how to build relationships when reporters and bloggers don&#8217;t answer the phone, much less take a face-to-face meeting?</p>
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		<title>By: Ewan MacLeod</title>
		<link>http://www.markborkowski.co.uk/pr-spam-the-new-chlamydia/comment-page-1/#comment-10915</link>
		<dc:creator>Ewan MacLeod</dc:creator>
		<pubDate>Mon, 25 Jan 2010 21:17:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.markborkowski.com/?p=8630#comment-10915</guid>
		<description>Agreed -- it&#039;s all about the relationship.  If I know you -- or have at least met you, sat down with you, understood you -- I&#039;m more likely to take the time to read/call/answer. 

That said, now and again, I pick out some fantastic written opportunities from the blizzard of releases that arrive in each day.</description>
		<content:encoded><![CDATA[<p>Agreed &#8212; it&#8217;s all about the relationship.  If I know you &#8212; or have at least met you, sat down with you, understood you &#8212; I&#8217;m more likely to take the time to read/call/answer. </p>
<p>That said, now and again, I pick out some fantastic written opportunities from the blizzard of releases that arrive in each day.</p>
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		<title>By: Scar</title>
		<link>http://www.markborkowski.co.uk/pr-spam-the-new-chlamydia/comment-page-1/#comment-10902</link>
		<dc:creator>Scar</dc:creator>
		<pubDate>Wed, 13 Jan 2010 09:21:26 +0000</pubDate>
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		<description>&#039;As PR mechanisms for reaching journalists get smarter, so many PRs themselves risk becoming that much more dim.&#039; - So very true. And it works across other disciplines too; writing, researching, reading, thinking; all things that can be either helped or hindered by technology, depending on whether use of the latter is intelligent or lazy.</description>
		<content:encoded><![CDATA[<p>&#8216;As PR mechanisms for reaching journalists get smarter, so many PRs themselves risk becoming that much more dim.&#8217; &#8211; So very true. And it works across other disciplines too; writing, researching, reading, thinking; all things that can be either helped or hindered by technology, depending on whether use of the latter is intelligent or lazy.</p>
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