Mark's history of the Hollywood publicists - how the Fixers, Fakers and Star Makers Created the Celebrity Industry.
Posts Tagged ‘advertising campaigns’
The Cadburys Takeover: Dairy Milking?
January 22nd, 2010 | 
Author: 
Over the years, my company has worked with a great many heritage brands – from Horlicks to Gordon’s Gin, Hovis, Selfridges, R White’s Lemonade and of course Wispa. I understand, as a consequence, that these sorts of brands – usually on the back of iconic advertising campaigns and careful PR that pushes all the least sickly nostalgia buttons – connect with the public deeply, right in the heart.
Read the rest of this entry »
Posted in Mark My Words | 
Tags: advertising campaigns, big business, brands, cadburys, Gordon’s Gin, Horlicks, Hovis, R White’s Lemonade, Selfridges, Wispa | 
2 Comments »
