Mark Borkowski - Mark my words - Borkowski Blogs » benylin http://www.markborkowski.com A varied study of improperganda Thu, 09 Sep 2010 14:38:01 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 () () 1440 No Mark Borkowski - Mark my words - Borkowski Blogs http://www.markborkowski.com 144 144 Stuntwatch: The Art of the Sickie http://www.markborkowski.com/stuntwatch-the-art-of-the-sickie/ http://www.markborkowski.com/stuntwatch-the-art-of-the-sickie/#comments Fri, 09 Jan 2009 11:34:43 +0000 Mark Borkowski benylin benilyn 7814784 sickies takeabenylinday sniggering fiona day’ benylin obviousness benilyn sickies clicking sniggering fiona day’ http://www.markborkowski.com/?p=7882 Stunt of the week is the Benylin website and ad campaign advising people on how to take sickies and call in sick to work under the tag line ‘Take a Benilyn Day’ – click here to see what advice they offer.

There’s been quite a hoo-ha in the media about the campaign, which is completely tongue in cheek; the obviousness of this makes the CBI guy’s outrage (in the BBC News footage you can see by clicking here) hilarious – even Fiona Bruce was sniggering when she was reading it out on the BBC’s 10 O’Clock news.

Great PR.

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