Posts Tagged ‘bo burnham’

How to Regain a Million Quid

Bo Burnham’s been making up for the PR slip that saw him – or possibly his PR company – reject his nomination for the Malcolm Hardee ‘Act Most Likely to Make a Million Quid’ Award. And he’s been doing it with grace.

It’s hard to tell if it’s his PR doing it or if – and this is perfectly possible – he’s so plugged in to the web that he’s acting on his own. His digital promotional skills are pretty strongly evident – just look at his YouTube channel and the large following it has. His online fan club shows his social media prowess of to very flattering effect. Read the rest of this entry »

How to Lose a Million Quid

The Malcolm Hardee Awards are getting a good rise out of their latest crop of nominees – or one of them in particular. The awards honour Hardee – one of the greatest festival pranksters and publicity magnets – by giving out semi-satirical awards.

This year the committee chose to nominate US stand-up Bo Burnham for the inaugural ‘Act Most Likely to Make a Million Quid’ Award. Burnham’s London PR company, whose clients include a Wealth Management company and an insurance broking, risk assessment and financial services company, wrote to the Award organisers saying of Burnham: “making money is not what he’s driven by at all and (we) don’t think he’d be at all comfortable with receiving this award.”

As a consequence, the Malcolm Hardee judges have now nominated Burnham for their main Malcolm Hardee Award for Comic Originality because “for a modern day stand-up comic not to be interested in money is entirely original”. Read the rest of this entry »

Borkowski