Mark's history of the Hollywood publicists - how the Fixers, Fakers and Star Makers Created the Celebrity Industry.
Posts Tagged ‘cass’
Celebrity, Brands and Risk
February 9th, 2010 | 
Author: I’m taking part in a couple of debates in the next few days. First up is Risky Business: Risk and Reputation, an early morning debate on the nature of risk, this Thursday, February 11th, at the Cass Business School. Given the year just gone and the way the financial crisis has played out, it should be an interesting and possibly heated debate Read the rest of this entry »
Posted in THE FAME FORMULA or In Search Of The Sons Of Barnum | 
Tags: advertising, bauer media, brands, cass, celebrity, danger, dollars, heat, john cridland, john terry, julian linley, lord levene, max clifford, philip booth, PR, risk, tiger woods, tommy helsby, trevor beattie, trevor morris, university, westminster | 
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