Mel Gibson’s everywhere, in stories relating to the tapes that are allegedly of him violently, angrily haranguing the mother of his youngest child, Oksana Grigorieva, in racist, sexist and vulgar terms. It smacks of a put-up job to me, but it’s a story that will run and run.

Lindsay Lohan, in case you missed it, is also in trouble, serving ninety days in jail for drink-driving offences. If you were judging by the amount of comment and analysis the story’s getting, you’d expect her to have been found guilty of triggering an unprovoked nuclear attack on the Falkland Islands or something similar. Not that Lohan will serve her time – the latest reports suggest that she could serve as little as nine days “because of overcrowding”.

Meanwhile, Rachel Uchitel (Tiger Woods’s mistress) has joined Celebrity Rehab – despite the fact that it has been revealed she has no addiction (home wrecking doesn’t count). Since meeting the show’s doctor, a story has started to spin out into the news that she has a pill addiction, to the prescription drug Ambien. It’s intriguing to discover that Donald Trump, of all people, fired her from the Celebrity Apprentice show because she was appearing on too many other reality shows – perhaps he had spotted her genuine addiction to fame.

What’s fascinating is how far these stories have spread into the American mainstream. These celebrity stories are being poured over by thousands of commentators, from attorneys to councillors (although there are no publicists – they’re all too careful to bite the sort of hands that are feeding them vast amounts of cash I suspect) but what is shocking is that even Time magazine is commissioning features – notably on the psychology behind Mel Gibson’s rage.

The appetite for showbiz is vast in America and is beginning to eclipse the serious news. I thought this obsession would have begun to abate by now, but it’s growing – the feeding frenzy gathers ever more vultures and hyenas. Now you don’t have to be an A Lister to get the CNN treatment in the USA, as Rachel Uchitel and Oksana Grigorieva have proved – they are part of a growing number of very minor celebrities using their connections to get as far up the greasy pole of fame as possible.

There are no genuine stars left as a consequence. The true talent being employed these days is the creation of compelling personal narratives and who can wear them best. Do we care what stars do on screen when the celebrity storyline overpowers box office appeal in these creatively lean times. Infamy equals megabucks – but anyone seeking it really should remember the one lesson that can be learned from Carry on Cleo: “Infamy, infamy, they’ve all it got it infamy!

Last year’s top-earning dead celebrities, according to Forbes magazine’s forthcoming report, are Elvis Presley, Charles M. Schulz, Heath Ledger, Albert Einstein, Aaron Spelling, Dr. Seuss (Theodor Geisel), John Lennon, Andy Warhol, Marilyn Monroe, Steve McQueen, Paul Newman, James Dean, and Marvin Gaye, who earned a combined $194 million in 2008.

It’s a revealing article, and it makes me think I may not have gone far enough with my predictions of the exploitations of dead stars that are to come.

To read my original blog, click here. To read the CNN report in full, click here.

CNN reported Twitter user “naomieve”’s response to the outpouring of information: “Mumbai is not a city under attack as much as it is a social media experiment in action.”

This is correct to an extent – certainly, news of the attack spread via Twitter far quicker than the old media could report on it, to the extent that immediate reports were dictated by the often conflicting information that was pouring out of Mumbai, twitted, re-twitted and passed around the world as fast as the eye can blink. But that soon gave way to traditional media headlines being recycled.

The astonishing speed and multiplicity of Twitter is also its weakness – the amount of re-twitted reports mean that it is impossible to tell what is an eyewitness account from a hotel and what is rumour or even mean-minded invention.

It is worth bearing in mind that it is a tool as useful to the terrorists as it is to anyone and to remember, as the old Second World War posters instructed, that “careless talk costs lives”. Twitter is an exciting tool and it’s now very much in the spotlight, at the cutting edge of communications. All that remains now is for all of us, from commentators to people in desperate situations such as those faced in Mumbai, to use it responsibly.

To read the full story from CNN click here.