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	<title>Mark Borkowski - Mark my words - Borkowski Blogs &#187; communication</title>
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		<copyright>Copyright &#38;#xA9; Mark Borkowski - Mark my words - Borkowski Blogs 2010 </copyright>
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		<title>Risky Business: The Podcast</title>
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		<pubDate>Mon, 22 Feb 2010 13:25:27 +0000</pubDate>
		<dc:creator>Mark Borkowski</dc:creator>
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		<category><![CDATA[cass business school]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[editorial intelligence]]></category>
		<category><![CDATA[Improperganda]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[john cridland]]></category>
		<category><![CDATA[kamal ahmed]]></category>
		<category><![CDATA[kroll eurasia]]></category>
		<category><![CDATA[lloyds]]></category>
		<category><![CDATA[lord levene]]></category>
		<category><![CDATA[philip booth]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[reputation]]></category>
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		<category><![CDATA[tommy helsby]]></category>

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		<guid isPermaLink="false">http://www.markborkowski.com/?p=8763</guid>
		<description><![CDATA[For anyone who couldn&#8217;t make the event I took part in at the Cass Business School the other week, Risky business: Risk and Reputation, you might like to know that Lloyds and Editorial Intelligence have made a podcast of the discussion, which featured myself, Kamal Ahmed (Business Editor of The Sunday Telegraph), Lord Levene (Chairman [...]]]></description>
			<content:encoded><![CDATA[<p>For anyone who couldn&#8217;t make the event I took part in at the Cass Business School the other week, Risky business: Risk and Reputation, you might like to know that Lloyds and Editorial Intelligence have made a podcast of the discussion, which featured myself, Kamal Ahmed (Business Editor of The Sunday Telegraph), Lord Levene (Chairman of Lloyd&#8217;s), Philip Booth (Professor of Insurance and Risk Management, Cass Business School), John Cridland CBE (Deputy Director-General, CBI) and Tommy Helsby (Chairman, Kroll Eurasia). <span id="more-8763"></span></p>
<p>Here are some of the quotes from the day:</p>
<p>“People keep saying the financial sector is in a terrible mess. It isn’t. The banks are in a mess but the insurance industry is doing very well.” <em>Lord Levene</em></p>
<p>“The worst mistake you can make is misleading people, even if you believe what you’re saying to be true at the time. When your credibility is damaged, it’s very hard to come back.” <em>Tommy Helsby</em></p>
<p>“Much of the general public is not interested in accurate information anymore. People are interested in gossip, speculation and the emotion of an event. Communication and reputational risk are now very closely linked.” <em>Mark Borkowski</em></p>
<p>The financial sector has seen a seismic change. The notions of risk have completely changed. The seizing of the market and the role of the Government changed everything.” <em>Kamal Ahmed</em></p>
<p>The podcast can be found by <a href="http://www.lloyds.com/News_Centre/360_risk_insight/360_events/360_past_events/Risky+business+-+Risk+and+reputation/Risky_business_risk_and_reputation.htm">clicking here</a>.</p>
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