Posts Tagged ‘communications’

The big question dominating  the PR world this week is “have Apple changed their ways and started leaking product to the press?” after a prototype of the next iPhone found its way into the hands of tech journalists at Gizmodo.

The way in which Apple practices its PR is fascinating. They are intensely secretive, they often treat journalists with a measure of disdain normally afforded to people who man the local sewage works, they do very little PR in the commonest sense of the term and yet they still remain up there amongst the press’s lists of ‘must have’ products. Read the rest of this entry »