Posts Tagged ‘communications’

Of course PR folk and their clients need to address the challenges that face them in a world where social networks are revolutionizing the planet. We know we need to engage a whole new generation of consumers whose values are being reshaped almost daily by their new social dialogue. It’s now harder then ever to raise the noise level. How do we address and capture creative imagination?

Some wag once described my creativity as nothing more than fact manipulation. Hurtful and also untrue, but the challenge remains to define voodoo. I believe that the current trend in “creative thinking” in PR is hackneyed. Lashings of innovation must have a solid strategic foundation. The power of the web and the scrutiny of the audience via social platforms holds a magnifying glass to suspicious traces. Read the rest of this entry »

I’ve just seen footage on YouTube of a reality show that should have the PR industry quaking in its boots – PR-based reality TV show The Spin Crowd.

What I’ve seen suggests that it’s a show packed with clipboard Nazis, fashionistas and other fluffy-brained reprobates representative of the old cliché of what PR is supposed to be about – the sort of people who behave like 9 year olds who’ve found the booze cupboard and whose worldview is shallower than the mirage of a puddle.

The PR industry is undergoing a revolution at the moment – a lot of people are beginning to recognise that it can be a huge force in the world and that the captivating narratives it guides, for people, products and more, can be of enormous use and influence. Read the rest of this entry »

The big question dominating  the PR world this week is “have Apple changed their ways and started leaking product to the press?” after a prototype of the next iPhone found its way into the hands of tech journalists at Gizmodo.

The way in which Apple practices its PR is fascinating. They are intensely secretive, they often treat journalists with a measure of disdain normally afforded to people who man the local sewage works, they do very little PR in the commonest sense of the term and yet they still remain up there amongst the press’s lists of ‘must have’ products. Read the rest of this entry »