Mark's history of the Hollywood publicists - how the Fixers, Fakers and Star Makers Created the Celebrity Industry.
Posts Tagged ‘cool’
The Martin Sorrell Model
July 5th, 2010 | 
Author: 
The article below was published in yesterday’s Observer, alongside a big profile of Sir Martin Sorrell. My piece hasn’t been published online, so I’m reprinting it here. To read the profile online, click here.
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Sir Martin Sorrell’s accomplishments are nothing less that stunning. In PR terms, he is a cool, assured and effortless communicator. As we say in the business, he has “the stuff” and his comfortable media persona never seems to falter.
He has impeccable timing and, even with a British accent, has the knack of setting the media business agenda across the globe. Read the rest of this entry »
Posted in Mark My Words | 
Tags: bp, british, cool, hardy boys, martin sorrell, observer, PR, thank you for smoking, the rock, tony hayward, WPP, wwf | 
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