Mark Borkowski - Mark my words - Borkowski Blogs » ebay http://www.markborkowski.co.uk A varied study of improperganda Fri, 03 Feb 2012 18:10:58 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Copyright © Mark Borkowski - Mark my words - Borkowski Blogs 2010 mark@markborkowski.co.uk (Mark Borkowski - Mark my words - Borkowski Blogs) mark@markborkowski.co.uk (Mark Borkowski - Mark my words - Borkowski Blogs) 1440 http://www.markborkowski.co.uk/wp-content/plugins/podpress/images/powered_by_podpress.jpg Mark Borkowski - Mark my words - Borkowski Blogs http://www.markborkowski.co.uk 144 144 A varied study of improperganda Mark Borkowski - Mark my words - Borkowski Blogs Mark Borkowski - Mark my words - Borkowski Blogs mark@markborkowski.co.uk no no Selling Your Name for Christmas http://www.markborkowski.co.uk/selling-your-name-for-christmas/ http://www.markborkowski.co.uk/selling-your-name-for-christmas/#comments Thu, 26 Nov 2009 13:35:21 +0000 Mark Borkowski http://www.markborkowski.com/?p=8466 I spoke on the BBC’s World Update yesterday about a 19 year old Wisconsin man who sold his name to an online Finnish electronics retailer via eBay. I discussed the pros and cons of this old idea – dating back to Jim Moran and Maynard Nottage, who both persuaded people to change their names to help promote clients in the early 20th century.

It may not be a wholly original stunt, but it is a clever and effective one for the internet age – it allows the Finnish company to get search engine optimisation in the run up to the festive season and keeps the newly unpronouncable man from Wisconsin in ready cash for a while. I think it’s a tremendous PR scam designed to get the public conversation going about the company in time for Christmas.

Here’s the MP3 version, if you’d like to hear more.

]]> http://www.markborkowski.co.uk/selling-your-name-for-christmas/feed/ 0 0:00:01 I spoke on the BBC’s World Update yesterday about a 19 year old Wisconsin man who sold his name to an online Finnish electronics retailer via eBay. I discussed the pros and cons of this old idea – dating back to Jim Moran and May[...] I spoke on the BBC’s World Update yesterday about a 19 year old Wisconsin man who sold his name to an online Finnish electronics retailer via eBay. I discussed the pros and cons of this old idea – dating back to Jim Moran and Maynard Nottage, who both persuaded people to change their names to help promote clients in the early 20th century. It may not be a wholly original stunt, but it is a clever and effective one for the internet age – it allows the Finnish company to get search engine optimisation in the run up to the festive season and keeps the newly unpronouncable man from Wisconsin in ready cash for a while. I think it’s a tremendous PR scam designed to get the public conversation going about the company in time for Christmas. Here’s the MP3 version, if you’d like to hear more. mark@markborkowski.co.uk no no