Posts Tagged ‘evan davis’

I’ll be appearing on BBC2 next week, as one of the interviewees in three part series Business Nightmares, with Evan Davis. I’ll be appearing in all three episodes, which cover product design and manufacture, marketing and PR and strategy and deals, discussing stories such as Sunny Delight, Hoover free flights, Ratner, Mini, New Coke and Cadbury Get Active.

The series has been made in conjunction with the Open University and focusses not just on what happened, but why it happened. Other business people speaking include: Virgin boss Sir Richard Branson, entrepreneur and inventor Sir James Dyson, Interbrand chairman Rita Clifton, management trouble-shooter Sir Gerry Robinson, and CEO of global advertising group WPP Sir Martin Sorrell.

It starts on May 9th at 8pm on BBC2.

David Cameron is THE great communicator in the new era of politics. His effortless performance on the Today programme earlier must have sent a shiver down the spine of the journalistic community. How will they get at this moderate, articulate, confident, unflappable and frankly relentless Old Etonian

OK, Dave is enjoying surfing on the bubbly froth of post-election hype and confidence, but frankly he is a fit-for-purpose, well-designed, media-facing PM. A shiny Middle England man in an M&S suit broadcasting his POV like a airline pilot transmitting a pre-flight weather forecast. Evan Davis could not get a word in edgeways . Instead, he was left covered in Cameron-slick as the PM steamrollered his questions.

Obviously Dave is briefed very well and is prepared for every battle; after all he is an ex #PR flak. But I detect a secret weapon lurking in his arsenal and I suspect has been trained well to apply it with maximum force. It’s a frightening technique I have not witnessed before – one that seems unique to Smooth FM Dave. Read the rest of this entry »