Posts Tagged ‘failure’

It may be stating the bleeding obvious, but we all know the media is changing rapidly – every few months, something comes along that fractures the old order more and more. The latest is the iPad, one more thing in a long line of technological advances that are making it easier for brand and public to connect without the need of the old certainties.

So what will shape the future? And who will shape it? The screaming headline in PR Week warning of ad agencies encroaching on PR territory misses the point a little, I feel. A good PR agency is stronger than people think.

“Ad agencies have always been a threat,” a friend in PR admitted the other day. “WPP et al have been buying PR agencies for decades. What matters is contacts, culture, energy, creativity, bullshit and bollocks. And, of course, your last piece of coverage. And that means scum-sucking, news-junky, urban cosmopolite ambidextrous grasshoppers like us.” Read the rest of this entry »

Tiger Woods is preparing his comeback and the first step on his road to recovery is taking place tomorrow. It’s not clear what the event tomorrow morning is, other than it isn’t a press conference. Many are suggesting that it will be a day of apologies. I’m not convinced. It may be speculation, a leap in the dark, but I would suggest that this tenebrous public outing, in the presence of a few yes men, is aimed at helping Tiger take back control of his life.

If he is setting out to refocus the world’s attention on Tiger the golfer rather than Tiger the philanderer, he is unlikely to want to apologise for the very thing he wants to avoid. It also helps to remember that the current trend is for not saying sorry at all. Mel Gibson didn’t, David Letterman didn’t, Beckham didn’t, Blair didn’t. So why should Tiger Woods be any different? I think that, tomorrow, Tiger will set about redefining the word sorry. Read the rest of this entry »