Posts Tagged ‘fans’

The Spider-Man musical has previewed on Broadway to a chorus of boos from the press and I am bewildered as to why Broadway has not harnessed the power of social networking to counter the effect of people like the New York Post’s Michael Riedel, otherwise known as the Butcher of Broadway.

It’s a grossly unfair practice, dismissing a show on its technical preview and amping up the pressure on the team behind it who have millions invested, almost a bloodsport. But that’s the way the media’s moved – into a place where they have to keep creating stories to keep ahead of the Internet.

It bothers me that Broadway haven’t realised that they could get fans of Spider-Man in to blog and tweet about the show first, though. Let’s not forget that the heroic arachnid is one of the most popular brands on the planet – surely the team behind the musical could harness the huge fan base (and possibly even create more fans in the process) by inviting them in to given their perspective online, thus diluting the poison pens of some of the more rabid critics.

The publicists for the Spider-Man musical must be troubled by the reception the previews have had, and by balancing the needs of the media against the needs of the show. Currently, the media seems to be winning, as the flurry of articles claiming that the show is doomed suggests. Read the rest of this entry »

There is no hope for the England team – every time one of them opens their mouth they put their foot in it and someone (usually the press) helpfully shoves the boot in too.

What do we really expect, though, when the players have too much time, money and self-regard on their hands? Take Ashley Cole, for example: Read the rest of this entry »