Posts Tagged ‘glastonbury’
Brand Glastonbury: the survival of the muddiest
“The philosophy behind much advertising is based on the old observation that every man is really two men – the man he is and the man he wants to be.” William Feather
I’m off to wade in the ever-welcoming Somerset mud. Yes, it’s work not pleasure, especially considering the Glastonbury Festival regularly descends into a replica of Passchendaele’s swampy goo.
I’ve always struggled to understand the risks that passionate music fans take when buying their tickets, knowing the chances are high that the heavens will deliver rain. Why? I guess partly it’s hope. If you want to see hell, you can get a great view from the Pyramid Stage.
The Great Papal Turnaround
Before the Papal three-ring-circus moved into town, I was asked by a number of media outlets what I thought of the Pope’s PR apparatus. At the time, I commented that it didn’t take a rocket scientist to see that this anachronistic throwback was not fit for modern media purpose. Lacking charisma (in stark contrast with his predecessor, John Paul II), I suggested that Benedict would find it difficult to counter the unease at his tour of Britain. I suggested he was not “God’s Showman” – not instinctively sharp, witty or insightful and with a poor history in delivering the one-liners and sound bites that are the foundation of being a 21st century media success. Read the rest of this entry »
Edinburgh Fringe: Where is the Love?
I’m up in Edinburgh at the moment, watching the excitement at the Fringe’s street level crank up several notches as the performers prepare for a multitude of launch parties.
Whilst it’s great to see all these performers building themselves up into a state of anticipatory frenzy, I am left wondering why the Scottish media aren’t doing the same. I’m particularly puzzled as to why they are more excited about the Edinburgh Tattoo, and the musty smell of Empire that only comes with a collection of people charging around with cannons. Read the rest of this entry »
Pierrot Bidon: Obituaries
The obituary I wrote for the Guardian, celebrating the life of Pierrot Bidon, was published in this morning’s edition. Here’s an excerpt:
“‘The welding torch, when it is used at night,’ said Bidon, ‘is a very beautiful thing, is it not? Why not use it in a circus?’ Instead of sawdust, the Archaos circus ring had the air of a factory floor. The troupe cast their spell with a show that broke every rule. Traditional circus was all sequins, ivory juggling clubs, velvet and spandex. Bidon’s big departure, which resonates to this day in everything from Cirque du Soleil to the Trash City and Shangri-La fields at the Glastonbury festival, was to arm his performers with oxy-acetylene torches, motorbikes and semtex, and clad his performers in boiler suits and corrugated iron. Read the rest of this entry »

