Posts Tagged ‘Horlicks’

A couple of first nights have grabbed my attention in the last few days, and both of them have presented interesting conundrums to consider.

The first is the production of Yes, Prime Minister that has just transferred to the West End. It’s a great show; very funny, very well acted and rather more radical than one would have expected from a comedy institution that makes it to the stage 20-odd years after its heyday. Buy a seat now! Read the rest of this entry »

I took part in a debate at the University of Westminster last night alongside that wily old fox Max Clifford (the second time I’ve shared a stage with him – it always makes for an interesting experience) and others, discussing Celebrity Brands: Desire, Dollars and Danger?

It was a rather curious and disappointing night; most of the questions from the floor were from people seeking insight via anecdote and I found myself missing the grillings I got from wannabe journalists 15 years ago about the nature of PR. The media has changed, without doubt – celebrity has come to be a sop they use to send us to sleep easily at night, a sort of weak-horlicks fairytale with all the calories and morals removed. Read the rest of this entry »

Over the years, my company has worked with a great many heritage brands – from Horlicks to Gordon’s Gin, Hovis, Selfridges, R White’s Lemonade and of course Wispa. I understand, as a consequence, that these sorts of brands – usually on the back of iconic advertising campaigns and careful PR that pushes all the least sickly nostalgia buttons – connect with the public deeply, right in the heart.
Read the rest of this entry »