Posts Tagged ‘image’

Clegg and Cameron are making a surprisingly good fist of unity thanks to the brand new and shiny PR machines behind the scenes, not to mention the PR machine that is Cleggameron. It’s working so well that even Rory Bremner admits to being unsure about how to satirise them.

I can’t help but feel a little unease at the way they present themselves, and the PR wheels running the Cleggameron image juggernaut. I wonder if this honeymoon period will last longer than the usual ones – remember Tony Blair amiably wandering down Downing Street predicting that by the time he left office, the gates Thatcher had installed to keep the terrorists out would have been removed? How ironic that seems now. Or Gordon Brown’s five minutes of popularity when he took over? Read the rest of this entry »

What is the status of the 12-year-old Samantha Cameron photo shoot that’s been sashaying its way across the news agenda over the last 24 hours? Has an enemy found something new to embarrass the Tories with or is this just another shot across the bows of the upcoming election by the party’s spin doctors? Have these photos really been in an attic all this time?

I’d say not. It strikes me, looking at this morning’s excitable ruminations on SamCam’s modelling “past” in the press, that this is a sure-fire PR distraction from Lord Ashcroft and other pre-electoral woes, that the Tories will revel in the “slightly racy” past of SamCam at the expense of having to worry about her husband’s policies and his party’s veracity. Read the rest of this entry »

A week is a long time in politics, so six months equates to an eternity. Just ask David Cameron who, six months ago, looked to be a shoe-in for the next Prime Minister.

I’ve been up in the smoke all week and the conversation, from left and right, is dominated by the possibility that the Tories might not win the election. It’s a simple case of making a couple of mistakes and watching confidence seep away. And the ill-advised Tory poster campaign, featuring an airbrushed David Cameron, is not so much a mistake as it is a PR disaster. Read the rest of this entry »