Posts Tagged ‘judy garland’

The looting of Michael Jackon’s brand

The media post mortem following Michael Jackson’s death, which shows no signs of abating, has unearthed some astounding observations. With the tearful tributes, the questions about cause of death, the demand for a second post mortem, potential custody battles over his children and the absence of any will and testament, I can’t help feeling that the greatest tragedy in this whole sad affair, is the unadulterated exploitation of a man who was clearly disturbed and at the mercy of a number of charlatans.
Of course show business is exactly what it claims to be – business – and it’s always been the same for stars. Very few have had real control, whether you’re talking about Buster Keaton, Judy Garland or Marilyn Monroe. But there’s usually a team of people behind the star who know how to make money and keep the brand going, but with Jackson he seems to have been constantly exploited, either by those in his entourage or by his family.
The word is that the pressure on Jackson to perform fifty dates at the O2 arena contributed to his untimely death. Wouldn’t his fitness to perform have been checked in a medical before the ten dates turned into fifty. Surely the heart would be the major organ to feature in such medicals?
It’s been suggested that the sharp rise in the number of dates was also responsible for Jackson losing his nerve, another issue that needed treatment from his “private” doctor. But why was Jackson playing fifty dates at the O2 when he could have played eleven dates at Wembley Stadium to the same amount of fans. The o2 holds 20,000 and Wembley Stadium holds 90,000. Weighing in at only 8 stone, with a suspected pill habit, why did Jackson’s advisors think it beneficial for him to do fifty dates instead of eleven?
It seems that Wembley has been overtaken as the definitive rock venue by the O2, which is hoovering up all the gigs. But there was a time, a few years back, when you couldn’t pay anyone to set foot in the place; now it’s the mecca for rock music, made cool by the likes of Led Zeppelin and Prince. The turn in fortune for the o2 was partly down to Rob Hallett, the head of the o2’s programming who was purportedly the man behind the increase in the number of Jackson dates. He was backed by Randy Phillips who heads up AEG worldwide- both parties no doubt benefiting extensively from this business deal. The statement released this morning that AEG intends to treat the Jackson fans with as much respect as Jackson himself did is rather jarring considering the statement was accompanied by a calculated publicity stunt.
This must be the biggest single event to be cancelled – ever. The tickets have been sold internationally, via internet sellers, through agents and touts and on ebay, making a vast network of ticket owners. The idea, then, that AEG is offering the fans a choice of a refund for the ticket price or the concert ticket itself as a souvenir, which could be worth something in years to come, is a stroke of (obvious) PR genius.
The cost of a paper ticket will have been a fraction of the price of the ticket value, and a large proportion of those fans will probably opt for the ticket rather than a refund as it will be one of the last items of Jackson memorabilia available to them. Handy really for AEG, as it turns out they are apparently only insured for ten Jackson dates. If, however, they are hoping that people will go for the ticket as a possible investment, the people who booked tickets should be aware that there are 1 million of them and this doesn’t make for much of a limited edition. AEG might have done better to promise some of the money to a Jackson-friendly charity.
Jackson was surrounded on both sides by people draining him – by fans on one side, who drooled over his every word and on the other by people making money out of him who kept him divorced from reality. He always surrounded himself with sharp operators who were top-notch at short-term brand work – but no one who could play the long game, which would explain all the difficulties that dogged throughout his life. I worked with him once, briefly, a long time ago, and his people always had their own agenda. I was unable to work with his entourage as I was just a pawn in a multifaceted chess game. Jackson, however, was just a puppet in the middle.
The same is true in death; the scrum to loot Jackson’s brand is underway and, like the beat, it will probably go on and on. The Jackson brand will never be laid to rest.

Now, people are free to turn Michael Jackson into what they always wanted him to be; the perfect pop prince who will be spotted living on the moon with Elvis one of these days, humming a few bars of Thriller. Death cleanses people like Jackson; all the negative copy has been laid to rest on the man himself. Instead it is being directed at the sharks gathering at his coffin side, the whole dysfunctional family, who have come to loot what they can. AEG are benefiting, albeit inadvertently, from Jackson’s death, but many others are cashing in on the Jackson brand whether it be via merchandising or creating DVDs from Jackson’s upcoming show rehearsal clips. Jackson’s father, however, is using this time to launch a record label as a method of mourning.

Jackson is, simply, worth more dead than alive – his death allows his life to become the Disney fairy tale he always wanted it to be. And, like a Disney fairy tale, all the really strange and unfortunate aspects of Michael Jackson’s life have been excised.

He will be buried at Neverland, the palace he built to try and contain his long-lost youth, after being carried through the streets of LA in a glass coffin placed on a carriage drawn by white horses and followed by a motorcade and doubtless hundreds of thousands, if not millions, of people will come to watch. This was the family’s idea of a special send off

Jackson is being Dianified. And on top of that I have it on good authority that there are plans already afoot to create holograms of Jackson that will, effectively, keep him as a ‘living’ presence for evermore. Imagine it – Michael Jackson, permanently fit unless there’s a powercut, playing Vegas forever. It really wouldn’t surprise me if holographic technology were brought forward by decades just to achieve this.

Hype, Glory and a Question of Talent in Hay

I’m still recovering from a sold out Hay Festival appearance and the blazing sun. I’d forgotten how wonderful the Festival can be when the weather’s good!

mark and marina at hay

The discussion, Hype and Glory, with the Guardian’s Marina Hyde and our excellent chair, Paul Blezard, was wide ranging and got an excellent response from the audience. Marina wanted to reclaim the world from celebrities and wanted real people with real talent to get recognition. Why should Angelina Jolie be the face of the UN when there are committed and talented people out there who, though less glamorous, do all the hard and amazing work that Jolie is employed to make palatable to the people.

The crux of the talk was who will stop the process of fame at any cost and foreshadowed the results and aftermath of Saturday evening’s Britain’s Got Talent final perfectly. The media love a good celebrity meltdown and there is no doubt that the people who own the formats dictate the stars – and the events on Britain’s Got Talent and in its wake prove this without the shadow of a doubt.

It’s great that Diversity won – here’s a group of talented dancers who represent the best of Britain – but it’s the meteoric rise and post-loss wobble of Susan Boyle that will hold the media’s attention for longer. It’s clear that Boyle has problems – she was diagnosed as having learning difficulties as a child – and has invested way too much of herself in the rollercoaster media ride through the talent contest, as her admission to the Priory for ‘exhaustion’ proves.

Jan Moir at the Mail summed up Boyle’s performance as follows: “Boyle did seem a trifle unsteady, not to mention tranquilised during the final. Yet I still phoned in my vote for her, because she delivered the most compelling and thrilling performance of the evening.” To read the entire article, click here.

The programme has a duty of care to its contestants, but how far will they take that when there’s money at stake?

Proof of the sell-out

Proof of the sell-out

Carole Malone, in her column in yesterday’s News of the World, worries about this too: “TV bosses have a duty of care to EVERY contestant on that show-but Susan needed more support and I don’t think she’s had it. I just hope they don’t – but I worry that once BGT is over, the powers that be will wash their hands of her. No one wants to be responsible for her losing it or coming to any mental or physical harm-especially because of a show that purports to change people’s lives for the better,” she wrote. To see her entire column, click here.

There have always been troubled stars – from Gwili Andre, who I have discussed here (and in my book The Fame Formula) before, to Judy Garland. Back in the glory days, however, the stars were protected from the ugly side of fame and the intense scrutiny that is now the norm. Now, of course, we are getting to see the nightmare of fame thanks to the people’s constant, urgent need for soap opera and the media’s willingness to supply it.

On another note, I noticed that David Milliband slipped into the discussion – perhaps to learn a bit more about spin and how to patch up tarnished reputations – just as I was getting into my stride about the need for people such as myself going into schools to talk to children about the true price of fame. It was noticeable that the more political I got about fame the more uncomfortable he got, to the point that he slipped out almost as soon as he’d arrived. A shame; it would have been interesting to get his viewpoint…

David Milliband in the Hay green room

David Milliband in the Hay green room

Borkowski