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	<title>Mark Borkowski - Mark my words - Borkowski Blogs &#187; on the record</title>
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	<description>A varied study of improperganda</description>
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		<title>The Fame Formula On the Record</title>
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		<pubDate>Tue, 05 Jan 2010 16:55:01 +0000</pubDate>
		<dc:creator>Mark Borkowski</dc:creator>
				<category><![CDATA[Mark My Words]]></category>
		<category><![CDATA[THE FAME FORMULA or In Search Of The Sons Of Barnum]]></category>
		<category><![CDATA[download]]></category>
		<category><![CDATA[eric schwartzman]]></category>
		<category><![CDATA[fame formula]]></category>
		<category><![CDATA[Improperganda]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[mark borkowski]]></category>
		<category><![CDATA[new year]]></category>
		<category><![CDATA[on the record]]></category>
		<category><![CDATA[PR]]></category>

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		<description><![CDATA[  I&#8217;ve had a dose of New Year cheer after yesterday&#8217;s blog &#8211; I&#8217;ve just learned that the episode of Eric Schwartzman&#8217;s wonderful weekly podcast On the Record, covering all the latest issues in the world of PR, in which I discussed The Fame Formula, is the second most popular download of last year. Most [...] ]]></description>
			<content:encoded><![CDATA[<p> I&#8217;ve had a dose of New Year cheer after yesterday&#8217;s blog &#8211; I&#8217;ve just learned that the episode of Eric Schwartzman&#8217;s wonderful weekly podcast On the Record, covering all the latest issues in the world of PR, in which I discussed The Fame Formula, is the second most popular download of last year. Most cheering of all, the interview was recorded in August 2008! </p>
<p>If you never heard the podcast, it&#8217;s still available by <a href="http://bit.ly/m1dCV">clicking here</a>. It&#8217;s also well worth subscribing to  the On the Record podcast &#8211; there&#8217;s always something interesting to listen to&#8230; </p>
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