Posts Tagged ‘osama bin laden’

The ever-changing narratives surrounding the ritualistic slaying of Osama Bin Laden has spewed up a slew of conundrums. It should also teach publicists valuable lessons about the pitfalls of a contemporary story engine, brand messaging turned cariacature and the conditions of the modern news mill.

Instinctively, a good publicist understands how to engineer a simple brand story. This propels both new and traditional media forward, generating the power of positive word of mouth. If the elevator pitch is too complex, return to the drawing board.

These past principles have been reframed by the lustful media’s desire to break a story. This, allied with a compelling need to be ‘the’ authority’s voice coerces the media to be less concerned about accuracy and truth. Why kill a news thread if the desire is apparent? “Truth? Well OK, but the story is just too good to ignore!”

The Mission to destroy Bin Laden was infused with the spirit of The Searchers and thickly layered with the best bits from Call of Duty, Black Ops and 24. I swear Jack Bauer lead the mission. Read the rest of this entry »

Here are two brilliant three minute films of highlights from last Friday’s adventures through London with Tony Kaye in a fleet of Nissan Cubes. Everything was filmed on Flip HD cameras. Read the blogs, linked here, for more information.