Posts Tagged ‘pakistan’

The Pakistan Flood PR Failure

Given the scale of the flood disaster in Pakistan, it is distressing to see that the British media seems to be missing any sense of urgency about it. Any coverage seems to be being abrogated in favour of the urgent news that Wayne Rooney may have slept with prostitutes.

I am beginning to wonder if there is any racism involved here, ingrained in our reaction. The country is in turmoil, but we are busy with shaming and hounding our sportsmen. America is busy too – attempting to stave off a nut with a church to his name who wants to burn the Koran on September 11th. But the PR pressure and energy the American government is expending on saying that this bigot is wrong could surely be better spent helping the Pakistani people. We are talking about a disaster on a magnitude as great if not greater than Haiti. And yet nothing seems to be happening. Read the rest of this entry »

Seeking Out the X Factor

It’s great to see that the fairy godmother of Edinburgh publicity, Liz Smith, has won the Bank of Scotland Herald Archangel Award. It has taken more than three decades for her to get the pat on the back that she so richly deserves, given the amount of help she has given others for so many years; some justice for the old school, who tend to be overlooked in the internet age.

There’s a proliferation of websites emerging at the moment, offering emergency PR advice for Edinburgh, but what use are these with ten days of the Festival left to play with? A show or act needing to get reviews needs help from an experienced publicist. Of course people need to start somewhere, but recognition for Liz Smith will hopefully highlight the need for both beginner publicists and producers and acts to seek out the x factor brought by experience if they are going to make any of their incursions into digital or traditional media work and work well.

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As the true scale of the disaster brought about by the worst flooding in Pakistan’s history becomes clear, it’s good to see that the British tabloids are supporting the humanitarian aid relief by giving acres of coverage – to the aftermath of the first episode of X Factor. Good to know they have their priorities in such well-oiled working order and are so keenly supporting the disaster zone that is the early rounds of Simon Cowell’s show.

Borkowski