Posts Tagged ‘Improperganda’
Improperganda 2: This Sporting Life
In the second Improperganda podcast, Mark Borkowski talks to Todd Ant, one of America’s premier sports broadcasters.
The discussion delves beneath the surface of sporting reputation and looks at the similarities and differences in reaction to the misbehaviour of sports stars on either side of the Atlantic. The conversation takes in everyone from John Terry to Babe Ruth and begins by looking at efforts to educate trouble-making out of young American sports stars.
“Give a 22 year old man $1 million, alcohol, celebrity and a bit too much free time and trouble will find him. It’s just a fact of life. I don’t care who he is. It’s just a potentially highly volatile mix!” Dr. Johnny Benjamin
“I’m not a role model… Just because I dunk a basketball doesn’t mean I should raise your kids.” Charles Barkley
The Improperganda podcast is a weekly forensic inspection of the truths, untruths, half-truths, myths, histories and gossip that surround modern culture, celebrity, fame, brands and PR.
Each episode will feature an interview or discussion with someone with a unique perspective on the world, be they publicists, journalists, authors, artists or just interesting human beings with an inside track on the underside of the headlines or the digital hemisphere.
Risky Business: The Podcast
For anyone who couldn’t make the event I took part in at the Cass Business School the other week, Risky business: Risk and Reputation, you might like to know that Lloyds and Editorial Intelligence have made a podcast of the discussion, which featured myself, Kamal Ahmed (Business Editor of The Sunday Telegraph), Lord Levene (Chairman of Lloyd’s), Philip Booth (Professor of Insurance and Risk Management, Cass Business School), John Cridland CBE (Deputy Director-General, CBI) and Tommy Helsby (Chairman, Kroll Eurasia). Read the rest of this entry »
The Fame Formula On the Record
I’ve had a dose of New Year cheer after yesterday’s blog – I’ve just learned that the episode of Eric Schwartzman’s wonderful weekly podcast On the Record, covering all the latest issues in the world of PR, in which I discussed The Fame Formula, is the second most popular download of last year. Most cheering of all, the interview was recorded in August 2008!
If you never heard the podcast, it’s still available by clicking here. It’s also well worth subscribing to the On the Record podcast – there’s always something interesting to listen to…
Mark on Fame on Austrian Radio
I gave an interview for Austrian radio last week on the nature of fame in the 21st Century. The podcast is available now but I am posting up the extract of my interview on this site.
Click here to listen to my comments on Fame on Austrian Radio or, to hear the full podcast, click here.


