Mark Borkowski - Mark my words - Borkowski Blogs » Improperganda

Risky Business: The Podcast

Mark Borkowski — Mon, 22 Feb 2010 13:25:27 +0000

For anyone who couldn’t make the event I took part in at the Cass Business School the other week, Risky business: Risk and Reputation, you might like to know that Lloyds and Editorial Intelligence have made a podcast of the discussion, which featured myself, Kamal Ahmed (Business Editor of The Sunday Telegraph), Lord Levene (Chairman of Lloyd’s), Philip Booth (Professor of Insurance and Risk Management, Cass Business School), John Cridland CBE (Deputy Director-General, CBI) and Tommy Helsby (Chairman, Kroll Eurasia).

Here are some of the quotes from the day:

“People keep saying the financial sector is in a terrible mess. It isn’t. The banks are in a mess but the insurance industry is doing very well.” Lord Levene

“The worst mistake you can make is misleading people, even if you believe what you’re saying to be true at the time. When your credibility is damaged, it’s very hard to come back.” Tommy Helsby

“Much of the general public is not interested in accurate information anymore. People are interested in gossip, speculation and the emotion of an event. Communication and reputational risk are now very closely linked.” Mark Borkowski

The financial sector has seen a seismic change. The notions of risk have completely changed. The seizing of the market and the role of the Government changed everything.” Kamal Ahmed

The podcast can be found by clicking here.

The Fame Formula On the Record

Mark Borkowski — Tue, 05 Jan 2010 16:55:01 +0000

I’ve had a dose of New Year cheer after yesterday’s blog – I’ve just learned that the episode of Eric Schwartzman’s wonderful weekly podcast On the Record, covering all the latest issues in the world of PR, in which I discussed The Fame Formula, is the second most popular download of last year. Most cheering of all, the interview was recorded in August 2008!

If you never heard the podcast, it’s still available by clicking here. It’s also well worth subscribing to the On the Record podcast – there’s always something interesting to listen to…

Mark on Fame on Austrian Radio

Mark Borkowski — Wed, 17 Jun 2009 08:37:19 +0000

I gave an interview for Austrian radio last week on the nature of fame in the 21st Century. The podcast is available now but I am posting up the extract of my interview on this site.

Click here to listen to my comments on Fame on Austrian Radio or, to hear the full podcast, click here.