Posts Tagged ‘press’

The Spider-Man musical has previewed on Broadway to a chorus of boos from the press and I am bewildered as to why Broadway has not harnessed the power of social networking to counter the effect of people like the New York Post’s Michael Riedel, otherwise known as the Butcher of Broadway.

It’s a grossly unfair practice, dismissing a show on its technical preview and amping up the pressure on the team behind it who have millions invested, almost a bloodsport. But that’s the way the media’s moved – into a place where they have to keep creating stories to keep ahead of the Internet.

It bothers me that Broadway haven’t realised that they could get fans of Spider-Man in to blog and tweet about the show first, though. Let’s not forget that the heroic arachnid is one of the most popular brands on the planet – surely the team behind the musical could harness the huge fan base (and possibly even create more fans in the process) by inviting them in to given their perspective online, thus diluting the poison pens of some of the more rabid critics.

The publicists for the Spider-Man musical must be troubled by the reception the previews have had, and by balancing the needs of the media against the needs of the show. Currently, the media seems to be winning, as the flurry of articles claiming that the show is doomed suggests. Read the rest of this entry »

There’s a deal of speculation about how long Fabio Capello is to stay in the job as England’s manager – a statement was even put out before the decisive group match suggesting that his job was in jeopardy.

It seems likely that he will go, and soon, despite a few bullish headlines suggesting that we should blame the players rather than the manager. Capello’s struggles with English and his authoritarian regime will not stand him in good stead. And he is not an accessible man, which is utterly essential in a job like this.

Look at Simon Cowell, a man who is subjected to equally rigorous scrutiny. Despite employing the services of Max Clifford Read the rest of this entry »

Tiger Woods is preparing his comeback and the first step on his road to recovery is taking place tomorrow. It’s not clear what the event tomorrow morning is, other than it isn’t a press conference. Many are suggesting that it will be a day of apologies. I’m not convinced. It may be speculation, a leap in the dark, but I would suggest that this tenebrous public outing, in the presence of a few yes men, is aimed at helping Tiger take back control of his life.

If he is setting out to refocus the world’s attention on Tiger the golfer rather than Tiger the philanderer, he is unlikely to want to apologise for the very thing he wants to avoid. It also helps to remember that the current trend is for not saying sorry at all. Mel Gibson didn’t, David Letterman didn’t, Beckham didn’t, Blair didn’t. So why should Tiger Woods be any different? I think that, tomorrow, Tiger will set about redefining the word sorry. Read the rest of this entry »

I was asked to comment on the fallout from Tiger Woods’s bad week in the press by the Guardian last week – the resulting article appears in today’s Media section and online under the headline In Need of a Tigerish Attorney. I took a critical look at the way he and his lawyer, Mark NeJame, are handling the story. Here’s an excerpt:

“Tiger Woods’s nasty bump on the head after his car’s tussle with a fire hydrant has rendered the golfer mostly speechless. It’s all very well that he’s admitted “transgressions” and muttered an apology, but at the heart of the press release he put out is a cry for silence and privacy. Unsurprisingly, perhaps, the Orlando attorney Mark NeJame, who has made his name defending drug offenders and people accused of murder, is the man behind this strategy. The ‘Johnnie Cochran of Central Florida’ has thrown his weight behind the Tiger Woods brand at the formerly squeaky-clean golfer’s darkest hour.

“Attorneys are the new breed of tough image protector – PR spin technicians are losing out to hard-nosed lawyers. But will NeJame’s strategy help his client to regain his flawless veneer of celebrity? Woods’s ignominy is fast becoming one of 2009’s top trending topics and has exposed the media-shy golfer to the dark side of ‘improperganda’.”

To read the full article, click here.

I was also asked for my opinion on the Tiger Woods affair and whether or not he can rebuild his brand’s reputation by Channel 4 News – to read the article, click here.

The more implausible elements of the ‘Balloon Boy’ story are deflating fast, but still people are hanging on in there, waiting to see what happens when the balloon crashes finally to earth.

Deprived of the possibility of an injured or dead child to fulminate over, the press are waiting to see what happens to the child’s father and making scathing noises about his “appalling” hoax. Legal action looms on the horizon and the life of a man desperate for attention looks likely to deflate even more drastically than the balloon he claimed had carried off his son.

But why is there all this fuss? The media are furious at being scammed and at appearing gullible, but they have scammed many times before and shrugged it off, admitting they’ve been kippered – such stories make for good entertainment.

Hoaxes have been a part of the American psyche for decades – just think of Orson Welles’ radio version of War of the Worlds in the 1930s. The flying saucer is one of the most recognisable tropes of the modern era of hoaxing; ‘balloon boy’s’ father was just – amateurishly – continuing a theme. On reflection, ‘Balloon Boy’ is one hoax that the media could and should have been able to see through, given that there was no realistic way that the balloon could have held a cat, let alone a six year old boy.

Why are the media so furious about a man who is so patently desperate for fame that he was prepared to try anything? Is it really because he pulled the wool over their eyes? It is the media’s fault that people are doing anything and everything they can to get noticed – all one need do is look at the reports of fabulous nobodies like Kerry Katona, Jordan and Pete and so on, who litter the newspapers daily at the expense of actual news, and at the thousands of wannabes who clutter up the tarmac at X Factor auditions. It’s seen as the last measure of job security, being famous, even if it often pays little.

The media needs to take a long hard look at what it is asking the public to buy into in future, if it is serious about turning on the people it has helped create.

When King of Comedy came out 26 years ago, the character of Rupert Pupkin was a grotesque, an inflated satire. Now that mindset is everywhere – the world is full of Rupert Pupkins, created by the press and public’s endless desire for the next sacrificial lamb in the servant’s quarters of fame. The press are largely culpable for this, using stories such as ‘Balloon Boy’ to bury bad news or carry people away on a soapy ride. To censure someone for trying to play the game by slightly different rules is simply hypocrisy.