Posts Tagged ‘ryanair’

It’s an absolute fact that once you’re in the public eye everything changes. Politicians in particular struggle to get used to being public property. Perhaps it should be called the Camcleg law of diminishing contact with everyday realities, at least for the duration of this Parliament.

‘Call-me-Dave’ Cameron and his wife Sam’s latest PR stunt is a classic case of hubris gone awry. Why take a budget weekend break in Spain to prove to the great unwashed that he’s ‘just like us’? It is unrealistic: we all know that his life has long since left the realms of normality. Read the rest of this entry »

JetBlue have been undergoing a little turbulence of late – from being perceived as the high watermark of budget airlines their reputation has dipped and then revived, all thanks to an irate employee’s sudden departure, his elevation to folk hero on the internet and an outburst of ire at JetBlue’s response via their previously impeccable social networking from, seemingly, pretty much anyone who cared to look into the story.

Ever since flight attendant Steven Slater swore at a passenger over the PA, grabbed a beer and descended to the tarmac at JFK airport down the emergency chute, the entire internet has been leading the response, whilst JetBlue’s corporate arm squashed the company’s previously golden child social networking department’s ability to respond. JetBlue were caught between a rock and a hard place. The brand was powerless, trapped in the headlights of an extreme action, one which captured the global wave and birthed another fabulous internet nobody. Read the rest of this entry »