Posts Tagged ‘simon cowell’

Debating the wretchedness of Reality Television

I took part in the Cambridge Union debate last night, arguing for the proposition ‘This House Believes that Reality TV Represents Everything Wretched about Britain Today’. I underestimated the space, at how steeped in grandeur it is, and found myself more than a little nervous.

The debate was well attended; over two thirds full. Joining me to argue for the proposition were Max Clifford and the retiring Union president, Jonathan Laurence. Opposing the motion were Times journalist Hugo Rifkind, showbiz writer Zoe Griffin and James McQuillan, who appeared on The Apprentice.

The other speakers last night went for a comic interpretation of the motion. My technique was more serious-minded, more Old Testament – Quentin Tarantino fans might have deduced I was trying to mimic Samuel L Jackson’s famous biblical Pulp Fiction speech. Read the rest of this entry »

Same Old New Old Year

I spent a little of last night, as the festive season faded and a whole new year and the return to work hove into view, watching the latest iteration of Celebrity Big Brother wipe it’s arse across my TV screen. As the usual array of desperate people, half-arsed film heroes and one hit blips on the music radar began to settle into the Big Brother house, in much the same fashion as their predecessors had last year, I got to thinking – is 2010 going to be any different from 2009? Will we have ANYTHING new in the coming months, rather than just a retread of everything that’s gone before? As we seep into January, it seems not. Read the rest of this entry »

Rage, machines and hopes for 2010

Joe McElderry has lost out to Rage Against the Machine – it seems that a significant proportion of the British record-buying public really have turned on Simon Cowell and given him a festive slap under the miseltoe.

It’s an upset, but its significance lies in what the power of the Internet might achieve next. Motivational balladry versus an old, shouty agit pop record should cause a few smiles and quite a few more spluttering grannies in front of Top of the Pops on Christmas morning, but it won’t change the world. But the methods to get said agit pop record to number one could just help change the world.

Any number of ad agencies and PR companies say the understand the Internet and all its uses. This is little more than posturing; if we’ve learned anything from the net, it’s to expect the unexpected and that no-one can truly predict what uses people will put it to and what they can achieve if they put their minds to the task in hand.

If the Internet can be harnessed in a similar manner behind a cause like cutting CO2, behind the Climate Conference in Copenhagen or whatever comes next, then there is a chance that real changes can be made in 2010 and beyond without people running up huge carbon footprints going on a protest holiday. Playing with the charts is all very well, but the real business that social networking-savvy people need to address is the process of using this small victory to springboard significant changes on the world and fight the welter of greenwashing, disinformation and distrust.

Perhaps this is all a romantic dream – but if Rage Against the Machine’s trite but pleasing net-powered chart victory can be translated into actual societal change through like-minded people working together in the coming years, then it will have been worth it.

If PR firms, ad agencies and people eager to make a difference don’t get it together and work on making this happen, then the military industrial complexes will – they are, without doubt as I write this, working on ways of utilising the net for their own ends.

Trivial as the chart battle of Christmas 2009 may be, its knock on effect could be real, organised changes made via the power of the Internet. That’s my hope for 2010…

Raging and plotting against the machine

It’s been interesting to be following pre-Christmas sales on the internet for the last three or four days, for two reasons. One reason is personal – my book, The Fame Formula, has leapt up the Amazon sales chart by several thousand places in the last three days. The other reason is that I’ve been watching Rage Against the Machine’s 17 year old track, Killing in the Name Of, consistently outselling the X Factor winner’s song – an instantly forgettable motivational ballad from the Hannah Montana movie – thanks to the Facebook campaign set up by a couple bored with the ubiquity of Simon Cowell’s vision of music.

I have a theory that the two are connected, intellectually at the least. The Fame Formula is, under the surface, an antidote to fame, a prick in the bubble of modern celebrity. I am certain that the same sort of people who are downloading Killing in the Name Of are buying The Fame Formula simply because they are tired of prefabrication and relentless hype on a foundation of sand.

The Fame Formula examines the degredation of fame carefully and uses examples from history to expose the weak foundations that modern celebrity has been built on, where talent has been hoovered out leaving only a husk of toxic fame. The book celebrates the icons of the past who built, with the assistance of canny publicists, a lasting fame propogated by extraordinary talent; it also offers a view on how to achieve that today. It does not say the past is better – the aim of the book is (as it is with the Rage Against the Machine campaign) to offer alternatives for the future, using great moments from the past as a basis, a springboard.

I wouldn’t be at all surprised if people wanting to overturn the Cowell vision of pop were buying the book to stock up on ideas. At last there seems to be a consensus of opinion agreeing with George Santayana, who said: “Those who cannot remember the past are condemned to repeat it.” There seems to be a hunger for using the past to positively influence the future, at least in popular culture. If this is the case – and I hope it is – I’d say (with a little bias, admittedly) that The Fame Formula is a good place to start looking for ideas to adapt from.

If Rage Against the Machine’s refrain, “Fuck you I won’t do what you tell me”, is the sound of Christmas this year, I hope people take courage from it and use social media and networking in ever more creative cultural (and social and political) interventions in the coming years. And if my book can help it happen, all the better.

Clinton, Copenhagen, Afghanistan, Suppression and the X Factor

The suppression of information takes many guises, I’m beginning to realise. Many guises, but at the heart, the old ways of doing things still rule. Someone pulls strings and the neck of the bag tightens.

Take, for a start, Hillary’s Secret War, a book detailing the ways in which a rightwing think-tank’s output on the internet was allegedly suppressed by Hillary Clinton during the Clinton regime, which has just been brought to my attention. According to the author, a Richard Poe, Clinton protected her husband’s regime rigorously. “Hillary’s attack machine bullied,” he writes, “blackmailed, terrorized, and intimidated every serious investigator, from journalists to federal prosecutors and independent counsel, until they simply gave up. In many cases, Hillary’s operatives carried out these attacks openly and in full sight of major media. No one blew the whistle. No one cried foul. No one stopped her.”

Poe describes himself as part of ‘the New Underground’: “By the New Underground, I mean the growing network of dissident journalists on cable TV, talk radio, and the Internet. In the course of our labors, we stumble, now and then, upon what Patrick Henry might have called ‘painful truths’.”

The book came out in 2004, but – whether or not you subscribe to Poe’s political leanings – his description of the ways in which information is suppressed rings true enough. There are many ways of suppressing – and getting out – a story. Only this morning I was reading Guido Fawkes’ Twitter feed, which suggested that the MOD were attempting to suppress footage of troops in Afghanistan refusing to shake the hand of Gordon Brown – shortly afterwards, he wrote that a source had confirmed the existence of footage and he was trying to acquire it. This is the New Underground in action – although Poe ascribes it to a rightwing think-tank, it is much more a bipartisan group of journalists and bloggers who won’t let anything lie in the face of suppression.

What, then, of Copenhagen? The internet is fascinated with the ongoing situation around the Climate Change Conference and is awash with information and misinformation. The net coverage is an ongoing fight between painful truths and distractions. The leaking of the East Anglian stats has given all concerned a personal wire service to the onslaught of information in all its variant states of truthfulness.

What many fail to understand is that the format is usually the winner. However many gatekeepers Hillary Clinton is alleged to have set up for the web, however often the MOD try and hide the fact that the troops don’t like an unpopular leader, however much obfuscation, argument and endless counter-argument surrounds Climate Change, the internet – that most flexible of formats – will always win through.

You just have to look at the X Factor for proof. It’s not Joe McElderry who’s won the X Factor, it’s the format. It’s Simon Cowell, who owns the format. The only difference between the X Factor and the internet is that the TV talent show is the sort of Mogadon for the Nation that allows people to suppress news from Copenhagen, merely because you can bury anything on page 20 or in an article on the internet if you have enough articles about tearful contestants – who’ve been slugging it out in a glitterball for the past three months – surrounding the story.

Jedward and the X Factor

Jedward may finally be gone from the X Factor, but that’s no reason to expect that they have automatically dipped straight off the fame radar. For all of you wondering why and how they lasted so long on the X Factor, I contributed to a couple of articles in the Independent and the Telegraph looking into the phenomenon, the manipulation and the plundering of the Jedward brand.

To read the Independent article, click here. To read the Telegraph article, click here.

Defending Simon Cowell

I appeared on GMTV this morning to defend Simon Cowell – not the obvious popular choice since he let the public vote decide who was to stay in the X Factor instead of condemning Jedward to the slag heap of pop ephemera history, but it really needed doing in a week of froth and fulmination.

The martyrdom of Lucie Jones to the cult of Jedward was a masterstroke on the part of Cowell; he knows that the Irish twins are box office dynamite and knows that, even if the viewing figures dip a little as a consequence of public ire, this will not prevent the X Factor from keeping its position as the highest rated entertainment show of the moment. And anyway, if it dips, it won’t stay dipped for long. Too many people will want to know who will be next to fall victim to the capricious nature of TV popularity.

The ghost of Barnum has taken full possession of Simon Cowell. “Every crowd has a silver lining,” said Barnum, and Cowell has ensured that crowds and crowds of people are talking about the X Factor, either in anger or amusement. There’s no escaping the fact that the contestants are, and always have been, cannon fodder in the hard-bitten business of making sure that Cowell keeps on winning the X Factor every year and that his coffers keep on chinking more tunefully than Jedward ever will.

The X Factor PR Machine

I’ve just been reading an intriguing post by that doyenne of the celebrity underbelly, Madame Arcati, querying the disappearance of an article by the Times’s Dan Sabbagh on Sir Philip Green’s involvement in trying to break the X Factor in America.

Arcati, whose blog is the current darling of the blogoshphere and one of its best, sexiest reads, muses, with an amused raised eyebrow, on the possibility that the article – which threw light on Green’s angling for a $9 million raise for Cowell and the idea of broadcasting an American X Factor on Fox to tie Cowell to American Idol for the next two and a half years.

Arcati wryly pricks the egos at work, acknowledging that the story could either be a fabrication or an irritant to the moguls behind X Factor and American Idol. The missing Sabbagh story is either full of “unusually fearless objectivity” or “total tosh” – either could have prompted its pulling.

Regardless, the good Madame, by exposing the article’s vanishment, is gleefully and gloriously helping expose the powerful PR muscle that keeps the X Factor in the public eye.

As we know, the X Factor is the current role model for promoting celebrities, if not neccessarily the ones it is purportedly creating. I’ve been looking at the rise of Cheryl Cole; the Independent asked for my opinion on her success. It all ties in rather nicely with Madam Arcati’s timely piece.

“She is a phenomenon of the moment,” I told the Independent. “There is a time and place for opportunities driven by The X Factor. Marketing is built to capitalise on the moment. With every level of pop, it’s going to be transient. It’s about harvesting the brand at its prime, and knowing their sell by date is firmly tattooed on their arse. There’s no long-term future with Cheryl Cole. You drill your marketing through the ears listening at that moment in time to the music. They’re sinking the drill into the deep well and sucking up the crude while it’s where it is.”

You could say the same about the X Factor and, if the missing Times article is to be believed, the people behind it know this and are pushing to squeeze out every last drop of milk whilst they still can…

Undoing the X Factor

I received an interesting call yesterday, in the wake of the surprising X Factor showdown between Miss Frank and Danyl Johnson on Sunday, from a mysterious man with a social networking plan and a dream to undo Simon Cowell. He wanted to meet me to discuss his plans for guerilla tactics to destabilise the X Factor format, by pushing the Irish duo John and Edward – those twinned Frankenstein’s PR monsters who are basically John Sergeant’s better looking Irish cousins, phenomenon-wise (they may be able to dance, but they cannot sing) – into winning the show at the expense of actual singers, and how my social media knowledge could help him achieve this.

Now, I’ve taken calls from all sorts of mavericks and loons with endless harebrained schemes over the years, wanting to do crazy things: someone keen to promote a troupe of performing pit bulls not long after a spate of dangerous dog stories; a man who wanted to jump the Thames in a Routemaster bus; an Australian promoter who wanted to tour the UK with a cannibal tribe demonstrating various rituals including a simulated human feast; a man who claimed he received messages from God and claimed he had the solution to drug peddlers; various musicals including one on the life of Ted Bundy and one about Ed Gein, not to mention CIA: The Musical; Ladies on Call a musical about a famous Hollywood brothel; an exhibition of naked pictures of various Hollywood names before they were famous; a woman who wanted to promote Pagan Christmas; live trepanning on stage; a website protesting against fluoridisation called braindeadbutwhatgreatteeth.com; a new Christian group that wanted to reach students called Slouching Toward Bethlehem and a slew of weird science groups.

I’ll admit that I was intrigued by this latest maverick, despite being a little sceptical of his plans. He kept things strictly enigmatic – he wanted to meet in a dingy and anonymous Shoreditch pub for the discussion. I declined the meeting – if I were younger and crazier, I might have considered meeting up with him and possibly taking his plans on, but the commercial operation of business need to come first in these recessionary times

It’s worth noting that there are certainly activists out there who are skilled at co-opting television for publicity and image-making purposes in a way that most moguls in the Simon Cowell mold just don’t understand. Also, bear in mind that, this morning, The Sun reported that “some viewers complained their votes for other acts were accidentally allocated to John and Edward when they called the voting lines” in their article about John and Edward’s triumph in the X Factor weekend phone polls. Suddenly there is reasonable cause to doubt my initial feeling that I was being scammed.

So it would seem, thanks to certain details let slip in the course of our conversation and the report in this morning’s Sun, that the maintenance of the Jedward vote is due to my mystery man. If his destabilisation gains traction, there are interesting times ahead for the X Factor and a number of talented performers who may yet be steamrollered by the tone-deaf twins. As to who this guerrilla is: I’m still young and crazy enough to not want to reveal his name. I don’t want to spoil his fun. It’ll be interesting to see if he or Simon Cowell gets to be master of the X Factor universe…

Popularity Politics

Accused of not letting slip any details of policies that would be employed should they form the next Government, the Tories came out in surprisingly brave style yesterday, thanks to George Osborne.

He may have the charisma of a financial director of a small engineering firm in Colchester, but Osborne has been the boldest politician on the block this conference season, playing on the Tories’ current popularity to roll out plans for an austere Britain should the Tories come to power.

“After a year in which trust in parliament has been rocked to the foundations, we know that politics must change forever,” he told the Tory faithful. Then, in a definite nod to both the careful PR husbandry of Andy Coulson, the new Cardinal Richelieu of spin, and the needs of the public, he added: ‘We have to be open and transparent with the people we serve.”

It’s a risk, especially for a Tory party riding its first wave of media support in a long time. Not so long ago the Tories would have been very aware of the media looking carefully at the effect on the public of a group of old Etonians asking country to tighten its belt. But with the Sun on their side, this is the first conference that they are feeling confident at – and Osborne has taken a gamble by asking everyone but the poorest Briton to do exactly that to make sure the country gets out of the huge deficit.

Of course, anyone even paying lip-service to transparency in politics at the moment is likely to do well, however unlikely it is that the transparency will last long after power’s been achieved. Osborne, however, knows full well that he is not likely to end up as unpopular as Gordon Brown, whatever happens. We may have seen huge applause for the prime minister and his wife at the Labour conference last week, but a huge percentage of the people clapping, particularly the Balls and Darlings, are likely to have a dagger with Brown’s name on it concealed about their person. They’re all PR savvy enough to not want to be associated with the sinking of Labour and will be working out ways of leaving Gordon holding the baby.

Talking of hidden daggers, I was at the Pride of Britain awards last night and had the pleasure of watching the popular Piers Morgan working the room with ease, wit and a certain amount of grace. He and his partner, Celia Walden, make a very likeable pair – she’s his Michelle Obama.

I fell to wondering what this popularity could mean for his position in the Simon Cowell empire. Piers is getting to be much more popular than he used to be; will Cowell – the alpha male of the X Factory– allow someone on one of his shows to be this genuinely liked?

It’s time to be vigilant – this has all the makings of an epic off-screen soap opera that could run and run. Keep your eyes peeled for the next thrilling installment, coming soon!

Borkowski