Posts Tagged ‘steven slater’

JetBlue have been undergoing a little turbulence of late – from being perceived as the high watermark of budget airlines their reputation has dipped and then revived, all thanks to an irate employee’s sudden departure, his elevation to folk hero on the internet and an outburst of ire at JetBlue’s response via their previously impeccable social networking from, seemingly, pretty much anyone who cared to look into the story.

Ever since flight attendant Steven Slater swore at a passenger over the PA, grabbed a beer and descended to the tarmac at JFK airport down the emergency chute, the entire internet has been leading the response, whilst JetBlue’s corporate arm squashed the company’s previously golden child social networking department’s ability to respond. JetBlue were caught between a rock and a hard place. The brand was powerless, trapped in the headlights of an extreme action, one which captured the global wave and birthed another fabulous internet nobody. Read the rest of this entry »