Posts Tagged ‘topshop’

Another week of charting the ups and downs of celebrity, first in the Guardian, discussing the rise, fall and rapid rise again of Russell Brand, who has risen phoenix-like out of the ashes of Sachsgate to find himself on the verge of international stardom. You can read the full article here, but here’s my note of caution:

“But will he stay the course? ‘Very difficult to predict,’ says the publicist and historian of celebrity Mark Borkowski. ‘He’s had a huge amount of American fame in a very short space of time. But standup comics from the UK don’t have a good track record – not many succeed. And tucked away somewhere on his torso is a self-destruct button. America is still very small-c conservative. There is,’ Borkowski adds, ‘still time for him to mess it up.’

Talking of messing things up, I was asked to comment the effect of Tiger Woods’ meltdown on the brands that have supported him over the years. According to Paul J Davies’s article, When star power finds the rough (Financial Times, April 7th): “…the stock market value of all the companies endorsed by Mr Woods collectively lost $5bn-$12bn by the middle of December [last year].” Read the rest of this entry »