Posts Tagged ‘uk’

Putin on the Ritz: PR Russian Style

I went to the opening of The Expendables recently, in the mood for a little bit of escapism, and was bowled over by the crowd’s whooping, hollering love for Sly, Lundgren, Arnie, Bruce et al. There seemed to be more love than you could have ever expected for a formula, and a set of stars, who for the most part reached their peak in 1985, at the height of Reagan’s presidency.

Looking at reports on the latest Vladimir Putin photoshoot, however, I realise that perhaps I should not have been so taken aback; this sort of macho posturing has never really gone away. Possibly these sorts of fashions travel the world in a kind of Mexican wave – in Russia right now, the macho image is the sure way to win the love of the electorate, while it looks ludicrous here. For now, at least.

Certainly it is easy to satirise Putin in the UK or America at the moment – when he poses like a hero from Call of Duty 4 or, in a bid to show a softer side, nuzzles up to his horse, he is playing to local tastes that look utterly ludicrous to a more cynical western European and American audience. Read the rest of this entry »

The Good, the Mad and the Twittery

This Sunday is the season finale of series four of Mad Men, and the web is alive with the sound of tributes and ‘best of the series’ video clips, including spoilers if you’ve not seen the entire run yet.

Unless you’re in the UK, that is, in which case you’ll be watching episode seven of 13 and the spoilers could really hurt your enjoyment of this remarkable series. The start of the series may have been brought forward in the UK, but we’re still too far behind. In today’s social media world, the narrative is just not as powerful when the story is out of sync in different parts of the world with a (fairly) common language and culture – it is diluted by spoilers and web-chatter. Read the rest of this entry »

No Sport Please, We’re British

What a depressing week for lovers of football. What a sorry, sad, insane mess played out by fools and halfwits. Ordinarily, the focus would have been on the big game, Arsenal v. Chelsea. Instead, this weekend, our interest in the game will be for all the wrong reasons. So, instead, I have decided to focus on the American version of football, which reaches its colossal climax on Sunday. I hanker after the hype, showmanship and ballyhoo of the Super Bowl.

US and UK sport have always been different – from the amount of body armour the Americans wear to play what amounts to rugby to the way the world views the different sports on each side of the Atlantic. Whatever your view of American sport, however, there is no doubt they are well ahead of the game when it comes to using social media in cahoots with big sports events. Read the rest of this entry »

Borkowski