Posts Tagged ‘x factor’
Seeking Out the X Factor
It’s great to see that the fairy godmother of Edinburgh publicity, Liz Smith, has won the Bank of Scotland Herald Archangel Award. It has taken more than three decades for her to get the pat on the back that she so richly deserves, given the amount of help she has given others for so many years; some justice for the old school, who tend to be overlooked in the internet age.
There’s a proliferation of websites emerging at the moment, offering emergency PR advice for Edinburgh, but what use are these with ten days of the Festival left to play with? A show or act needing to get reviews needs help from an experienced publicist. Of course people need to start somewhere, but recognition for Liz Smith will hopefully highlight the need for both beginner publicists and producers and acts to seek out the x factor brought by experience if they are going to make any of their incursions into digital or traditional media work and work well.
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As the true scale of the disaster brought about by the worst flooding in Pakistan’s history becomes clear, it’s good to see that the British tabloids are supporting the humanitarian aid relief by giving acres of coverage – to the aftermath of the first episode of X Factor. Good to know they have their priorities in such well-oiled working order and are so keenly supporting the disaster zone that is the early rounds of Simon Cowell’s show.
Election Stuntwatch: The Rise of Old Media
When I was 19, the publicist Theo Cowan – this country’s first pro celebrity PR wrangler, who created the Rank Charm School, an acting school run the Rank Film company that brought the world Roger Moore, Joan Collins, Christopher Lee, Diana Dors and more – granted me an audience in Poland Street. “Keep your clients’ feet on the ground,” he told me. “NEVER let someone believe a good review!”
This is advice that needs to be handed on to Nick Clegg, after last night’s second Leaders’ Debate. He appeared to have spent the week following his remarkable showing in the first debate positively wallowing in the good reviews. Certainly his people believed the good press enough to let Clegg give Brown and Cameron enough room to make up lost ground. That said, he survived pretty well mostly thanks to the MPs’ expenses scandal allowing too many people to see the puppet strings in this campaign. Read the rest of this entry »
Debating the wretchedness of Reality Television
I took part in the Cambridge Union debate last night, arguing for the proposition ‘This House Believes that Reality TV Represents Everything Wretched about Britain Today’. I underestimated the space, at how steeped in grandeur it is, and found myself more than a little nervous.
The debate was well attended; over two thirds full. Joining me to argue for the proposition were Max Clifford and the retiring Union president, Jonathan Laurence. Opposing the motion were Times journalist Hugo Rifkind, showbiz writer Zoe Griffin and James McQuillan, who appeared on The Apprentice.
The other speakers last night went for a comic interpretation of the motion. My technique was more serious-minded, more Old Testament – Quentin Tarantino fans might have deduced I was trying to mimic Samuel L Jackson’s famous biblical Pulp Fiction speech. Read the rest of this entry »
Same Old New Old Year
I spent a little of last night, as the festive season faded and a whole new year and the return to work hove into view, watching the latest iteration of Celebrity Big Brother wipe it’s arse across my TV screen. As the usual array of desperate people, half-arsed film heroes and one hit blips on the music radar began to settle into the Big Brother house, in much the same fashion as their predecessors had last year, I got to thinking – is 2010 going to be any different from 2009? Will we have ANYTHING new in the coming months, rather than just a retread of everything that’s gone before? As we seep into January, it seems not. Read the rest of this entry »
Raging and plotting against the machine
It’s been interesting to be following pre-Christmas sales on the internet for the last three or four days, for two reasons. One reason is personal – my book, The Fame Formula, has leapt up the Amazon sales chart by several thousand places in the last three days. The other reason is that I’ve been watching Rage Against the Machine’s 17 year old track, Killing in the Name Of, consistently outselling the X Factor winner’s song – an instantly forgettable motivational ballad from the Hannah Montana movie – thanks to the Facebook campaign set up by a couple bored with the ubiquity of Simon Cowell’s vision of music.
I have a theory that the two are connected, intellectually at the least. The Fame Formula is, under the surface, an antidote to fame, a prick in the bubble of modern celebrity. I am certain that the same sort of people who are downloading Killing in the Name Of are buying The Fame Formula simply because they are tired of prefabrication and relentless hype on a foundation of sand.
The Fame Formula examines the degredation of fame carefully and uses examples from history to expose the weak foundations that modern celebrity has been built on, where talent has been hoovered out leaving only a husk of toxic fame. The book celebrates the icons of the past who built, with the assistance of canny publicists, a lasting fame propogated by extraordinary talent; it also offers a view on how to achieve that today. It does not say the past is better – the aim of the book is (as it is with the Rage Against the Machine campaign) to offer alternatives for the future, using great moments from the past as a basis, a springboard.
I wouldn’t be at all surprised if people wanting to overturn the Cowell vision of pop were buying the book to stock up on ideas. At last there seems to be a consensus of opinion agreeing with George Santayana, who said: “Those who cannot remember the past are condemned to repeat it.” There seems to be a hunger for using the past to positively influence the future, at least in popular culture. If this is the case – and I hope it is – I’d say (with a little bias, admittedly) that The Fame Formula is a good place to start looking for ideas to adapt from.
If Rage Against the Machine’s refrain, “Fuck you I won’t do what you tell me”, is the sound of Christmas this year, I hope people take courage from it and use social media and networking in ever more creative cultural (and social and political) interventions in the coming years. And if my book can help it happen, all the better.
Clinton, Copenhagen, Afghanistan, Suppression and the X Factor
The suppression of information takes many guises, I’m beginning to realise. Many guises, but at the heart, the old ways of doing things still rule. Someone pulls strings and the neck of the bag tightens.

Take, for a start, Hillary’s Secret War, a book detailing the ways in which a rightwing think-tank’s output on the internet was allegedly suppressed by Hillary Clinton during the Clinton regime, which has just been brought to my attention. According to the author, a Richard Poe, Clinton protected her husband’s regime rigorously. “Hillary’s attack machine bullied,” he writes, “blackmailed, terrorized, and intimidated every serious investigator, from journalists to federal prosecutors and independent counsel, until they simply gave up. In many cases, Hillary’s operatives carried out these attacks openly and in full sight of major media. No one blew the whistle. No one cried foul. No one stopped her.”
Poe describes himself as part of ‘the New Underground’: “By the New Underground, I mean the growing network of dissident journalists on cable TV, talk radio, and the Internet. In the course of our labors, we stumble, now and then, upon what Patrick Henry might have called ‘painful truths’.”
The book came out in 2004, but – whether or not you subscribe to Poe’s political leanings – his description of the ways in which information is suppressed rings true enough. There are many ways of suppressing – and getting out – a story. Only this morning I was reading Guido Fawkes’ Twitter feed, which suggested that the MOD were attempting to suppress footage of troops in Afghanistan refusing to shake the hand of Gordon Brown – shortly afterwards, he wrote that a source had confirmed the existence of footage and he was trying to acquire it. This is the New Underground in action – although Poe ascribes it to a rightwing think-tank, it is much more a bipartisan group of journalists and bloggers who won’t let anything lie in the face of suppression.
What, then, of Copenhagen? The internet is fascinated with the ongoing situation around the Climate Change Conference and is awash with information and misinformation. The net coverage is an ongoing fight between painful truths and distractions. The leaking of the East Anglian stats has given all concerned a personal wire service to the onslaught of information in all its variant states of truthfulness.
What many fail to understand is that the format is usually the winner. However many gatekeepers Hillary Clinton is alleged to have set up for the web, however often the MOD try and hide the fact that the troops don’t like an unpopular leader, however much obfuscation, argument and endless counter-argument surrounds Climate Change, the internet – that most flexible of formats – will always win through.
You just have to look at the X Factor for proof. It’s not Joe McElderry who’s won the X Factor, it’s the format. It’s Simon Cowell, who owns the format. The only difference between the X Factor and the internet is that the TV talent show is the sort of Mogadon for the Nation that allows people to suppress news from Copenhagen, merely because you can bury anything on page 20 or in an article on the internet if you have enough articles about tearful contestants – who’ve been slugging it out in a glitterball for the past three months – surrounding the story.
The Sleb’s Prayer and The Exterminating Factor
Have you overdosed on the X Factor? Are the opinions of the judges getting you down? Have you felt like venting your feelings about the loss of your favourite contestant? Did Danyl’s departure in the semi-finals really get your goat? Did Lucie losing out to Jedward rile you to the point of despair? Or are you simply sick of the whole ‘poptastic’ shebang?
If the answer to any of these questions is “YES”, Borkowski has a couple of tasty slices of satirical goodness to ease your rage, two fine diversions from a toxic weekend of TV carnage. In a burst of pre-Christmas generosity, we present The Exterminating Factor, a neat-but-twisted X rated game that allows the player an opportunity to vent their destructive feelings. All within the bounds of legality and common sense, of course – we are in no way suggesting that the game’s scenario should be re-enacted in real life.
You see, this twisted little game allows the player to shoot virtual nails into the disembodied heads of Simon Cowell, Danni Minogue, Cheryl Cole and Louis Walsh – and what would there be on TV worth being ranted and fulminated about if The Exterminator Factor were taken too seriously and acted upon in real life?
Better just to play the game and feel that shiver of nervous satisfaction as the first virtual nail strikes and two smaller judges’ heads burst from Simon Cowell’s smiling face. Or gasp as the dimpled smile of a tiny Cheryl Cole disappears forever in a hail of virtual nails.
Based on the gaming classic Asteroids, The Exterminating Factor is the perfect way of letting loose all your pent up frustrations at the 21st Century’s premier talent contest cum soap opera. Click on the picture to access the game.
And as if that wasn’t enough, Borkowski also presents a sharp, satirical poem for all the pacifists and non-gamers out there who are tired of celebrity for the sake of celebrity; of popularity contests masquerading as talent contests; who cannot bear to see the world and its wife doing everything in its power to be famous.
The Sleb’s Prayer, by the remarkable poet Adam Horovitz, features music based on a sample by great 60s garage rock band, The Groupies. The track has been wrapped up in Mel Rodiq’s stunning video in the style of magazines like Heat and OK. You can see it below.
Jedward and the X Factor
Jedward may finally be gone from the X Factor, but that’s no reason to expect that they have automatically dipped straight off the fame radar. For all of you wondering why and how they lasted so long on the X Factor, I contributed to a couple of articles in the Independent and the Telegraph looking into the phenomenon, the manipulation and the plundering of the Jedward brand.
To read the Independent article, click here. To read the Telegraph article, click here.
Defending Simon Cowell
I appeared on GMTV this morning to defend Simon Cowell – not the obvious popular choice since he let the public vote decide who was to stay in the X Factor instead of condemning Jedward to the slag heap of pop ephemera history, but it really needed doing in a week of froth and fulmination.

The martyrdom of Lucie Jones to the cult of Jedward was a masterstroke on the part of Cowell; he knows that the Irish twins are box office dynamite and knows that, even if the viewing figures dip a little as a consequence of public ire, this will not prevent the X Factor from keeping its position as the highest rated entertainment show of the moment. And anyway, if it dips, it won’t stay dipped for long. Too many people will want to know who will be next to fall victim to the capricious nature of TV popularity.
The ghost of Barnum has taken full possession of Simon Cowell. “Every crowd has a silver lining,” said Barnum, and Cowell has ensured that crowds and crowds of people are talking about the X Factor, either in anger or amusement. There’s no escaping the fact that the contestants are, and always have been, cannon fodder in the hard-bitten business of making sure that Cowell keeps on winning the X Factor every year and that his coffers keep on chinking more tunefully than Jedward ever will.
The X Factor PR Machine
I’ve just been reading an intriguing post by that doyenne of the celebrity underbelly, Madame Arcati, querying the disappearance of an article by the Times’s Dan Sabbagh on Sir Philip Green’s involvement in trying to break the X Factor in America.
Arcati, whose blog is the current darling of the blogoshphere and one of its best, sexiest reads, muses, with an amused raised eyebrow, on the possibility that the article – which threw light on Green’s angling for a $9 million raise for Cowell and the idea of broadcasting an American X Factor on Fox to tie Cowell to American Idol for the next two and a half years.
Arcati wryly pricks the egos at work, acknowledging that the story could either be a fabrication or an irritant to the moguls behind X Factor and American Idol. The missing Sabbagh story is either full of “unusually fearless objectivity” or “total tosh” – either could have prompted its pulling.
Regardless, the good Madame, by exposing the article’s vanishment, is gleefully and gloriously helping expose the powerful PR muscle that keeps the X Factor in the public eye.
As we know, the X Factor is the current role model for promoting celebrities, if not neccessarily the ones it is purportedly creating. I’ve been looking at the rise of Cheryl Cole; the Independent asked for my opinion on her success. It all ties in rather nicely with Madam Arcati’s timely piece.
“She is a phenomenon of the moment,” I told the Independent. “There is a time and place for opportunities driven by The X Factor. Marketing is built to capitalise on the moment. With every level of pop, it’s going to be transient. It’s about harvesting the brand at its prime, and knowing their sell by date is firmly tattooed on their arse. There’s no long-term future with Cheryl Cole. You drill your marketing through the ears listening at that moment in time to the music. They’re sinking the drill into the deep well and sucking up the crude while it’s where it is.”
You could say the same about the X Factor and, if the missing Times article is to be believed, the people behind it know this and are pushing to squeeze out every last drop of milk whilst they still can…




