Comments on: Why Tiger Woods PR disaster could scare brands off sports stars for good http://www.markborkowski.co.uk/tiger-woods-pr-brands-sports/ A varied study of improperganda Sun, 04 Sep 2011 06:47:18 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Rob http://www.markborkowski.co.uk/tiger-woods-pr-brands-sports/comment-page-1/#comment-10880 Rob Fri, 18 Dec 2009 12:11:45 +0000 http://www.markborkowski.com/?p=8594#comment-10880 Tiger Woods didn't manage this PR mess very well. But that's all - he hasn't committed a crime, he has just exercised poor judgement. However, it is the brands/companies that choose to align themselves to individuals that need to rethink their approach. To align your company exclusively to a sole sporting individual (as Accenture had done) wasn't wise. Sports sponsorship isn't dead. Companies from now on will hopefully be more realistic about their expectations from such deals and not invest their entire reputation in the fate of one person. Tiger Woods didn’t manage this PR mess very well. But that’s all – he hasn’t committed a crime, he has just exercised poor judgement.

However, it is the brands/companies that choose to align themselves to individuals that need to rethink their approach.

To align your company exclusively to a sole sporting individual (as Accenture had done) wasn’t wise.

Sports sponsorship isn’t dead. Companies from now on will hopefully be more realistic about their expectations from such deals and not invest their entire reputation in the fate of one person.

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