Comments on: Twits who ruin Twitter: Why some stars and PRs miss the point of tweeting http://www.markborkowski.co.uk/twits-who-ruin-twitter-why-some-stars-and-prs-miss-the-point-of-tweeting/ A varied study of improperganda Sun, 04 Sep 2011 06:47:18 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Msmarmitelover http://www.markborkowski.co.uk/twits-who-ruin-twitter-why-some-stars-and-prs-miss-the-point-of-tweeting/comment-page-1/#comment-10502 Msmarmitelover Thu, 16 Apr 2009 17:48:59 +0000 http://www.markborkowski.com/?p=8055#comment-10502 I'm glad you have written this piece. The minute I see the words social media expert, I don't follow. Yawnerama! I’m glad you have written this piece. The minute I see the words social media expert, I don’t follow. Yawnerama!

]]> By: Dan http://www.markborkowski.co.uk/twits-who-ruin-twitter-why-some-stars-and-prs-miss-the-point-of-tweeting/comment-page-1/#comment-10498 Dan Wed, 15 Apr 2009 14:40:09 +0000 http://www.markborkowski.com/?p=8055#comment-10498 Great article, but I think you're slightly missing the point of why celebrities use Twitter. Of course, it's all about conversation for us regular folk, who are in it to share, learn, network and increase visibility. But surely the majority of celebs use it purely as a means of connecting with their fans? I'm sure Smash Hits readers are equally as enthralled at Britney's movie-going habits as they are at any other trivial junk they might find in a celeb-gossip magazine. So it's harmless for the most part, but when something juicy is posted, it could bring the house down. And that's why they need to employ professionals to manage their reputation on new platforms like Twitter. Maybe they'll get exposed as frauds eventually. But until then, it's merely a case of adopting and exploiting the latest technology. Great article, but I think you’re slightly missing the point of why celebrities use Twitter.

Of course, it’s all about conversation for us regular folk, who are in it to share, learn, network and increase visibility. But surely the majority of celebs use it purely as a means of connecting with their fans? I’m sure Smash Hits readers are equally as enthralled at Britney’s movie-going habits as they are at any other trivial junk they might find in a celeb-gossip magazine.

So it’s harmless for the most part, but when something juicy is posted, it could bring the house down. And that’s why they need to employ professionals to manage their reputation on new platforms like Twitter.

Maybe they’ll get exposed as frauds eventually. But until then, it’s merely a case of adopting and exploiting the latest technology.

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